ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R and D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading:edge analytics to create solutions that work in the real world. Ourmost valuable asset is our people-a fact that's reflected in our values:driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high:tech, financial services, travel and transportation, and beyond.
ZS Corporate Enterprise Function
operate the firms core internal enterprise functions. Our global teams comprise team:oriented, pragmatic and results:driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication:whether our customer is a client or another ZS employee.
The
Marketing and Communications team
helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.
We seek an experienced editor to join our marketing and communications team in our Evanston, IL office. Reporting into the Head of Content, the Editor will work closely with portfolio marketers and practice area leaders to build a content strategy that aligns with their business and marketing objectives. The editor will be responsible for producing thought leadership and sales enablement content to align with campaign objectives, while also working to enhance draft content produced by SMEs to align with campaign themes and tell an integrated story.
The ideal candidate will have a keen eye for detail, working to ensure content is credible, relevant and unique in the market. They should be highly collaborative, and willing to partner SMEs, marketers, other writers, designers and digital experts, both internally and with external vendors to produce high:quality content.
EDITORIAL LEAD
Responsibilities:
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Collaborate closely with the portfolio marketing team to develop a content strategy aligned to the buyers journey and built on industry trends, custom research, provocative POVs, competitive insight and content performance best practices.
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Create compelling, unique content aligned with corporate campaign strategy and packaged using content types that suit the target audiences content consumption behaviors and preferences.
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Distill complex content into a compelling, narrative:driven story while guiding SMAs through the content creation process
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Write, ghostwrite and copy edit articles, infographics, case studies, white papers, brochures, web copy and more in collaboration with:and on behalf of:ZSs pharmaceutical subject matter experts
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Interview clients and other industry experts for content development
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Script Q and As, videos, and podcasts to develop compelling story lines and asset type mix
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Evangelize and educate relevant teams on content strategy best practices.
Ensure that the ZS voice, tone, style and brand positioning are reflected appropriately in all content projects
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Partner with the portfolio marketing and events team to develop event content used in keynote presentations, promotional videos, social media, and more. Ensure narratives effectively highlight key insights clearly and compellingly
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Stay abreast of pharmaceutical and healthcare industry news, trends and timely topics, feeding that information back to portfolio marketers and SMEs to aid in their insights development
Qualifications:
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B.A./B.S. degree required, advanced degree welcome
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5:8 years of relevant work experience, with in:depth knowledge of healthcare, sales and marketing topics preferred
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