Director, Trade Marketing

Director, Trade Marketing


Director, Trade Marketing

Details of the offer

Director, Trade Marketing will oversee a team dedicated to supporting the sales organization by designing shopper engagement programming and tools to drive revenue, volume, share and consumer engagement. The Director will also help establish an event and tradeshow strategy, aimed at driving retail distribution and sales. The leader will work closely with the Directors of Channel Strategy, Marketing and Field Sales Team to develop campaigns, merchandising materials and selling tools to enable sales teams to drive category growth through our brand portfolio.
Manage National Trade Marketing Budget
Support Trade Marketing Managers in program development, deployment and analysis
Provide final sign:off on all Regional Trade initiatives
Develop and implement a merchandising strategy that supports new marketing and business development initiatives for the portfolio
Align national brand objectives with regional trade and sales requirements
Develop and implement long:term vision and strategy for Trade Marketing Team through strategic partnerships and working closely with cross:functional teams (ie Brand, Category Management, Supply Chain, Legal and Government Relations) to develop best in class programming
Own innovation within Trade Marketing (ie mixer:packs, disrupting the channels, on:premise programming)
Develop, implement and own the roll:out of Field Sales Accessories catalogue to support 3rd party retailers
Act as a Brand steward to provide review and final approval of all trade programming to ensure consistent messaging across all deliverables
Support Regional Trade Marketing Managers in development of all trade tools, including but not limited to, trade/customer presentations, sell sheets, strain cards, in:store display assets etc.
Champion the brand vision within the business, building passion and understanding of the positioning and strategy
Identify and leverage regional best practices
Leverage/identify consumer and customer insights to develop support programs and tools (integration with the Insights Manager)
Establish a procurement and inventory management process for all marketing related Sales assets (below:the:line focus)
Monitor and measure National program execution and effectiveness; provide post:mortem analysis and recommendations on programs to internal and external stakeholders
Assess program effectiveness by conducting post programming analysis, share findings with key stakeholders and adjust for more effective programming
Understand and comply with regulatory mandates for our industry
Other duties as assigned
5+ years of experience working in Sales, namely Trade Marketing experience, preferably in a regulated industry
Experience managing a team of 3 or more people
Well versed in syndicate data and how to interpret, draw insights and develop actionable initiatives
Bachelors degree in Business, Marketing, or related field

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