Director, Sem And Emerging Media

Director, Sem And Emerging Media






Director, Sem And Emerging Media

Details of the offer

A leader within the SEM department, responsible for client relationship management as well as improving internal processes and procedures.

Establish and nurture client relationships, introducing them to SEM, SEO and social capabilities
Help guide process and procedure improvement within internal SEM team
Provide training and mentorship to entry level employees
Oversee the development of SEM strategies and analysis for clients
Lead client strategy planning and presentations
Manage workflow of junior team members to ensure client deliverables are out on time
Develop a deep understanding of the pharmaceutical market and how search plays a role in the decision making process
Analyze data in order to make optimization recommendations to be implemented by junior team members
Participate in the creation of thought leadership pieces, increasing awareness of CMI
Ability to perform keyword research, write ad copy and optimize campaigns when needed
Analyze performance data and direct supporting staff on recommendation best practices
Partner with analytics and media teams to develop KPIs and measurement plans
Experience managing paid social media campaigns across such networks as Facebook and Twitter
Experience with analytics tools such as Google Analytics, WebTrends and Omniture
Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus


PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V:Lookups
Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Kenshoo
Healthcare/Pharmaceutical background a plus
Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
7+ years of SEM experience

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