Director, Product Marketing, Media Platforms

Director, Product Marketing, Media Platforms
Company:

(Confidential)


Director, Product Marketing, Media Platforms

Details of the offer

The Director of Product Marketing for Media Platforms will build an end:to:end strategy to clearly, articulately and concisely communicate the business and product capabilities to both new and potential customers and internally across multiple stakeholders.

What youll do

You will develop the story as well as the positioning and messaging for this new organization and key offerings. Also creating and executing new business and recruitment campaigns.
You will lead the product marketing activities across the entire portfolio.
You will partner closely with product teams to assess customer needs, analyzing market trends and monitor competitive activity as we bring new offerings to market.
You will be leading the Go:To:Market launch process including proposition, market needs analysis, and product positioning.
You will work collaboratively to support customer specific marketing plans and campaigns, collaborating closely with demand generation.

Who you are

10+ years product marketing experience or business development experience in the Media/Publishing or Content distribution industry.
Experience in value proposition development, product positioning, competitive monitoring and product launch process for a new or established product.
Extensive experience in product marketing role which includes setting sales and marketing strategy of products or services.
Deep understanding of how product marketing fits into the overall marketing framework and narrative.
Strong marketing program execution capabilities within a highly matrixed organization.
Proven experience collaboratively working with cross:functional colleagues.
Outstanding presentation and communication skills, especially to executive leadership.


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