Director, Product Marketing

Director, Product Marketing
Company:

(Confidential)


Director, Product Marketing

Details of the offer

As Director, Product Marketing, your goal is to enable sales and marketing to effectively drive our business. Youll partner closely with Product, Marketing, and Sales to identify priorities, build go:to:market strategies, develop positioning and sales enablement content. You will have two main areas of focus: help transform what we build into what we sell, and develop strategies and tactical plans to drive awareness, understanding and demand for our portfolio.
Your core responsibilities:
Create positioning and messaging across all customer audiences and assigned product lines.
Develop and execute cross:functional marketing plans for each assigned product launch.
Lead the creation of Sales and Marketing assets for assigned portions of the portfolio while driving alignment across Product and market:facing teams.
Develop deep expertise of user and buyer insights to influence product roadmap.
Own thought leadership strategy and collaborate with marketing partners to develop content for events, webinars and white papers.
About you:
7+ years of Full time product marketing experience including roles responsible for supporting a business:to:business sales team with 3+ years of people management experience.
Ability to interpret and leverage data to support value proposition and content.
A can:do approach to handling shifting priorities in a constantly changing organization and marketplace.
Outstanding storytelling ability and presentation building experience.
Exceptional strategic thinking ability and ability to influence and collaborate with senior levels of the organization.
Proven ability to develop pipeline building strategy for new offerings as well as the ability to up:sell, cross:sell and work on account:based marketing programs to grow existing relationships.
Strong project management skills and experience.
Ability to work in a dynamic, fast:paced working environment; need to waste no time.
Able to analyze information across the buyer journey and see opportunities in the marketing processes to improve volume and velocity of registration and engagement opportunities.
Healthcare and/or employer benefits experience strongly preferred.
BA/BS required; MBA strongly preferred.


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