Director, Performance Marketing

Director, Performance Marketing
Company:

(Confidential)


Place:

New York


Area:

Advertising

Director, Performance Marketing

Details of the offer

Oversee transition of bringing performance marketing in house from agencies. Develop strategies and tactics to manage/iterate/improve customer acquisition spend.

Duties and Responsibilities:

Drive Overall Paid Media Strategy and Best Practices
Lead biddable media strategy/efforts (SEM, Social, Display, Native, etc)
Oversee campaign structure, performance, optimization cadence
Lead overall creative and landing page testing vision
Drive subscriber growth across all core lines of business through paid acquisition.
Identify, build and execute media strategies across channel on high value segments focused on improving overall impact on the business.
Oversee 3rd party partners, product and platforms that assist in driving valuable scale for our business.
Build and own customer acquisition P and L across a range of marketing investments
Relentlessly optimize media spend and user experience focused on driving maximum efficiency of media spent
Develop bidding strategies in key channels to maximize user acquisition at scale
Identify new channels of opportunity to invest and find incremental user growth with strong ROI
Build and present comprehensive strategy presentations and business model projects working closely with finance and business leadership on projected media spend and impact.
Identify improvements in churn reduction, reengagement, and user loyalty through paid marketing channels
Lead quantitative and qualitative insights, including key inputs and reporting; monitoring growth trends and measuring all marketing campaigns through to ROI.
Work with SiriusXMs analytics and insight teams to identify proper reporting structures for direct and attributed media buy
Partner with data science to drive development of models to more efficiently acquire and re:engage the most profitable users.
Partner with internal brand and product marketing teams to develop collaborative creative campaigns and media plans.
Partner with internal creative to develop and produce creative assets for ad campaigns

Supervisory Responsibilities:

Oversee team of media buyers specializing in executing channel strategy, campaign analysis and optimizations.

Minimum Qualifications:

15+ years of data:driven marketing experience, with a heavy emphasis on subscriptions marketing expertise and leadership.
10+ years marketing leadership experience; performance marketing with heavy emphasis on user acquisition and subscription services
Proven expert on search, social, programmatic display advertising platforms, auction formats and bidding/investment efficiency
Demonstrated mastery of multi:channel media strategy, optimization and ROI
Ability to lead incrementality tests with analytics and data science teams to measure marketing impact
Proven ability to oversee marketing technology, customer journey, multi:touch attribution, and cross:channel ad sequencing for multiple products and services.
Experience integrating Data Management Platforms for scaled marketing initiatives targeting 100M+ users or more
Proven track record leading a team that runs customer acquisition strategies focused on ROI
Experience in building automated marketing reporting and analytics capabilities from the ground up

Requirements and General Skills:

Good public speaking and presentation skills.
Interpersonal skills and ability to interact and work with staff at all levels.
Excellent written and verbal communication skills.
Ability to work independently and in a team environment.
Ability to pay attention to details and be organized.
Ability to project professionalism over the phone and in person.
Ability to handle multiple tasks in a fast:paced environment.
Commitment to internal client and customer service principles.
Willingness to take initiative and to follow through on projects.
Spelling, grammar, proofreading and editing skills.
Creative writing ability.
Excellent time management skills, with the ability to prioritize and multi:task, and work under shifti


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