POSITION: Director of Sales and Marketing REPORTS TO:
CEO
JOB PURPOSE
Located in Wahpeton, ND, the Director of Sales and Marketing will be responsible for planning, directing and coordinating the efforts of Sales, Marketing and Product Support activities for Concord, Wil:Rich and Wishek brands of air seeding and tillage equipment in global markets. Grow the distribution channel to better serve customers with value added seeding and tillage solutions. Understand and maintain market trends and customer requirements to constantly improve the companys competitive position. Ensures maximum sales volume at minimum cost. Acts as Voice of Customer to provide guidance, direction, advice and assistance to the CEO and other operations units.
POSITION EXPECTATIONS
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Develop sales plans for North America and International markets including objectives, programs and budgets to meet company financial objectives.
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Develop and implement Sales and Marketing strategy, including policies, procedures and guidelines to ensure maximum sales volume at minimum cost.
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Grow and develop distribution/dealership network to deliver both sales and product support excellence.
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Support internal S and OP process, operations reviews and forecasting needs by communicating sales, order and retail information.
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Provide overall coaching, goal setting and evaluation for Sales, Marketing and Product Support personnel including District Managers, Independent Representatives, Customer Service and Parts Sales personnel.
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Support development of Product Range Plan by incorporating Voice of Customer, market trends and future sales volumes in development of business cases.
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Be the primary customer and dealer facing executive of the leadership team.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
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Act as primary Sales/Marketing representative in the Sales and Operations Planning function within the company, including wholegoods forecasting of quantities, specification and timing, to meet company revenue and cash management objectives.
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Prepare monthly sales forecasts as needed.
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Manage and communicate wholesale order writing program objectives and results in support of the S and OP process to meet company objectives.
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Develop value:added product positioning strategies including agronomic advantages.
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Responsible for managing market:based price positioning to optimize margin and sales opportunities, and distribute Wholegoods and Attachment price pages semi:annually.
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Provide direction, interpretation and adherence to sales and marketing programs and policies, auditing as necessary.
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Develop and drive continuous improvements in sales, marketing programs and order management processes.
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Manage Company Sales Consignment Inventory and Show unit inventory accounts, minimizing number of units needed to meet Sales/Marketing objectives.
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Communicate to and train company sales personnel and Dealer sales people on product knowledge and applications to increase sales and customer satisfaction as needed.
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Support Marketing Manager in developing and executing marketing event strategy including trade shows and dealer events.
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Maintain knowledge of companys agricultural tillage and seeding equipment
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Other duties as required.
PEFORMANCE MEASURES
Sales goal achievement and accuracy to forecast
Growth and development of distribution channel
Customer Satisfaction
Team member achievement and professional growth
QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education