Director Of Product Marketing : Messaging

Director Of Product Marketing : Messaging






Director Of Product Marketing : Messaging

Details of the offer

The Director of Product Marketing : Marketing Messaging Principal directs and drives the Workiva Marketing teams message, content, and creative tone. This role is responsible for building an engaged audience, and long: term customer relationships with Workiva. This is a highly influential and collaborative role that helps guide and develop all messaging, content, media strategy, prospect engagement, and sales enablement. The position demands a unique intersection of incredible creativity with the capacity to evaluate and act on performance analysis.

What Youll Do:

Collaborate with domain experts and customers to gain a deep understanding of market and solutions
Develop a compelling, engaging, emotive, and believable narrative for Workiva solutions, events, and initiatives
Create and deploy a messaging framework for use across all audiences, including internal:, prospect:, and customer:facing material.
Partner with the content, video, and design teams to develop content across all key target segments, drive demand, and progress pipeline
Ensure progress towards and consistency of brand and tone standards
Work with demand generation team to improve content performance based on depth of knowledge across key channels
Change and optimize how we use media
Lead the marketing team to be customer focused
Create a disruptive approach for using all possible media available for distributing the Workiva narrative
Create a clear and easy operational plan for content repurposing and re:distribution
Recommend media delivery for audience building, demand generation, and pipeline acceleration
Collaborate on channel execution recommendations and content distribution tactics, and assist in the identification of new media vehicles to reach our audiences
Collaborate with the solution teams and experts to contribute to the development of the best possible go to market position for Workiva solutions
Contribute to the development and packaging of the whole product
Work to develop content and communications that makes the developed whole product easily understood and accessible by all targeted audience members and buyers
Collaborate across solution and pre:sales to help direct compelling demonstrations
Build integrated marketing recommendations and ensure successful execution of the plan
Develop and/or direct the development of external content, sales prospecting guides, and email nurturing sequences
Work with customer equity team to develop stories to be used in sales cycles, and collaborate with field readiness to activate new sales tools
Oversee use of sales enablement platform to measure and act on performance of sales facing content.
Oversee session development for annual conference
What Youll Need:

10+ years of experience in roles that relate to marketing and product marketing, including inside sales, sales, and content development
3+ years previous experience in a B2B SaaS company
B.A./B.S. degree in marketing, business, or similar area of study preferred
Prior experience working with and supporting a sales team preferred
High comfort level working in a technology environment; experience in the technology sector preferred
Ability to motivate internal stakeholders, sellers, and buyers
Solid working knowledge and understanding across all marketing areas, including content marketing, direct:response sales content, and other platforms
A relentless pursuit for excellence and results
Great organizational skills and ability to direct projects
Innovative and creative thinking
Ability to travel up to 25

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