Director Of Marketing, Hospitals And Commercial Laboratories

Director Of Marketing, Hospitals And Commercial Laboratories
Company:

(Confidential)


Director Of Marketing, Hospitals And Commercial Laboratories

Details of the offer

Through strong leadership and comprehension of the true needs and expectations of the customer, the Director of Marketing, Hospitals and Laboratories will develop, manage and execute a compelling segment marketing strategy that aligns with organizational objectives to meet/exceed business revenue/margin goals.

ESSENTIAL JOB RESPONSIBILITIES:

Deliver and execute upon strategic marketing plan:

Drive commercial strategy and direct marketing plans for hospitals, laboratories, and health system segments
Support Strat Plan and OpEx planning
Direct and prioritize Marketing programs and deliverables
Monitor market data to identify Americas market trends and opportunities
Partner with Global Marketing, Operations, and the Sales team to ensure successful launch of new products
Track and manage departmental budgets
Drive awareness and demand for Cepheid products and services

Direct and review advertising and promotional materials, including print and on:line media
Direct content for outbound marketing campaigns via digital marketing channels
Oversee tradeshows (planning, activities, collateral, lead generation, etc.)
Establish and maintain relationships with key partners and stakeholders
Deliver VIP customer programs intended to drive customer engagement and loyalty
Liaise with Global Marketing and Marcom leadership to ensure consistency of global brand positioning, brand architecture, and messaging
Achieve business objectives and revenue targets:

Drive lead generation and acceleration of opportunities into the sales funnel
Map marketing/sales collateral to Marketing/Sales Funnel stages
Support the planning and execution of the National Sales Meeting
Facilitate DBS events and initiatives, including Commercial Growth Room, Segment Bowlers, Policy Deployment, PSPs and Kaizens
Lead through DBS
Hire, develop, motivate and retain top performing teams:

Build and develop a world:class hospital and laboratory team committed to high standards of achievement
Reinforce continuous improvement and personal and commercial growth
Create and sustain a culture of diversity and inclusion
TRAINING RESPONSIBILITIES: (REQUIRED)

Complete all assigned and required training satisfactorily and on time
For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time.
MINIMUM REQUIREMENTS:

Education or Experience (in years):

Bachelors degree (business or life sciences) with 14+ years of experience in Sales, Marketing or Operations in the medical or diagnostic industries; MBA with 12+ years of experience is preferred
5+ years people management experience and proven ability to assess, attract, retain and develop personnel
Demonstrated experience of translating clinical value into marketing messages across lab, clinical/healthcare provider, health system and patient segments
Experience working directly with thought leaders in relevant areas is required
Knowledge and skills:

Strategic marketing and planning experience is preferred
Demonstrates knowledge of products and their application
Communicates effectively and strong team player/collaborator with various internal constituents, customers and other stakeholders
Excellent presentation skills; able to multi:task across broad number of products and disease states
Physical requirements/abilities:

Role requires frequent travel of up to 30 and may include some international travel
Must be able to sit for several hours during business travel.
Work may involve repetitive arm/wrist motions.


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