Director, Marketing Platforms And Operations

Director, Marketing Platforms And Operations
Company:

(Confidential)


Director, Marketing Platforms And Operations

Details of the offer

JOB SUMMARY: Directs the Universal Parks and Resorts Marketing Analytics and Targeting team, with ownership of the marketing platforms and production. Oversees the MarTech product team, cross channel orchestration, digital data management and architecture, and a group of business analysts to execute against marketing, audience, and campaign plans. Collaborates heavily with the business, marketing science, and technology partners to build and manage efficient and scalable cross:channel, people:based capabilities.


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