Director, Marketing : Ecommerce And Merchandising

Director, Marketing : Ecommerce And Merchandising
Company:

(Confidential)


Director, Marketing : Ecommerce And Merchandising

Details of the offer

The Director, eCommerce Marketing and Merchandising is responsible for creating and implementing marketing and merchandising strategies across Universal Orlandos consumer direct websites and mobile app. They will develop tactical strategies for those platforms that support the organizations marketing initiatives and delivers the appropriate customer experience. For online merchandising, they will develop strategies that deliver promotional content, product positioning, and proven UX/UI techniques that drive conversion. This individual will collaborate with our web optimization, marketing, UX/UI, web production and product planning teams to create marketing and merchandising solutions that deliver results. They will be responsible for improving the value perception and purchase experiences for the customer through best:in:class merchandising practices for tickets, hotels, vacation packages and ancillary products (eg Express, Blue Man Group, meal packages, merchandise).

MAJOR RESPONSIBILITIES:

Leadership

Lead a team of digital marketing and merchandising specialists to develop strategies that optimize Universal Orlando Resorts consumer direct web and mobile properties to meet or exceed business goals
Oversee the Web Optimization program to ensure web and mobile experiences are optimized through A/B testing to increase customer engagement and revenue
Oversee the Search Engine Optimization (SEO) strategy and ensure organic rankings are optimized for marketing and product purposes Collaborate on the roadmap of capabilities and functionality for the organizations web and mobile properties and utilize their full capability to drive marketing results and optimal conversion
Marketing and Merchandising Strategy and Planning

Partner with marketing and sales team members to effectively produce and deliver web and mobile marketing strategies that meet the objectives of the organizations annual marketing plan
Create product positioning, value proposition, descriptions and other marketing strategies used to increase the online selling potential of ticket, hotels, packages and ancillary products (eg Express, Blue Man Group, meal packages, merchandise)
Maintain online marketing content and products ensuring the accuracy of information, product details and price changes, including special offers and online store promotions
Collaborate on the implementation of Personalization efforts on web and mobile to fulfill on the objectives of the program
Develop the marketing plan for promoting the Mobile App to increase guest awareness and usage
Business Lead

Define and communicate business/functional requirements for the development of functionality that effectively enables web marketing and merchandising strategies
Partner with the DEP Product Management team to effectively guide the development of new features and functionality Mobile App
Ensure Web Optimization initiatives align with web marketing and merchandising strategies
Partner with the eCommerce Manager to develop merchandising strategies, web optimization and new functionality for the online store
Accountability and Reporting

Develop standard reporting and analysis that effectively communicates to senior leadership the results and business impact of web optimization, marketing and merchandising initiatives
Analyze product performance and customer feedback and respond quickly to diagnose and correct any problems
Resource Management

Develop and manage annual web marketing and E:commerce merchandising budget requirements necessary to maintain and grow the online business
Responsible for reviewing and monitoring competitive websites and trends in web marketing and E:commerce merchandising. Bring the organizations attention to new ideas/technologies as they emerge.
Act as marketing team representative to various internal clients who rely on websites and mobile to advance their business needs
Understands and actively participates in Environmental, Health and Saf


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