Director, Digital Marketing

Director, Digital Marketing


Director, Digital Marketing

Details of the offer

Drive an aspirational customer experience through the execution of a cohesive story, orchestrated across our digital channels, leveraging Skillsofts brand and marketing campaigns.
Develop, manage, and iterate on the customer acquisition strategy (B2B) leveraging our web properties and digital channels. Grow new leads, including marketing:qualified leads, by converting site traffic through calls:to:action, landing pages, and other mediums.
Establish a data:driven culture to continually analyze ROI and refine strategies to increase conversions, customer engagements and optimize impact (attraction, engagement, qualification, acceleration) and spend.
Own testing, analytics, and insights, demonstrate how analysis informs spend and prioritization, deploy corrective remedies, and present findings and action plans regularly to senior stakeholders.
Partner with cross:functional stakeholders to align the digital strategy with target audience and client needs, brand positioning and revenue goals.
Develop strategy and oversee execution of paid SEM/SEO efforts aimed at driving qualified leads.
Drive strategy, management, prioritization and execution of KPI and UX:centric initiatives that move our business forward, including online channel expansion and website improvement.
Audit, monitor and improve business performance of Skillsofts web properties. Demonstrate how the actively managed websites are contributing to funnel goals, with a focus on Conversion Rate Optimization and website effectiveness.
Demonstrated leadership skills and a proven track record of building and developing high:performing teams.

Skills and

Bachelors degree; 10+ years of experience in global B2B technology marketing, executing digital marketing strategies that increase brand awareness and drive pipeline growth
5+ years building and managing high performing, digital teams
Deep understanding of the technical aspects of managing a website, including analytics, UX, technical and content SEO, domain management, platform tools and budgeting
Extensive experience with Google Analytics, lead management and nurture, Salesforce, marketing automation (like Marketo) and/or other martech solutions.
A solid grasp of marketing and B2B customer journeys, personas, company brand, messaging, and positioning.
Strong understanding of UX, web design, analytics testing, information architecture, metadata, taxonomy, and their inter:relationships within the website channel.
Prior success building and executing heatmap, A/B, and MVT testing framework.
Continually find new ways to improve digital channels productivity, stakeholder engagement efficiency, business process improvement, and user experience ROI.

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