Director, Digital Investment

Director, Digital Investment
Company:

(Confidential)


Place:

New York


Area:

Advertising

Director, Digital Investment

Details of the offer

OVERVIEW The Director, Digital Investment is responsible for the day:to:day client relationship and leading the client teams functional expertise in digital practices.

YOUR IMPACT

Oversees all digital investment team members while providing strategic guidance and best practices for Account Planning teams and clients

Has full understanding of strategic digital planning and buying practices that will yield digital innovation and effectiveness, working closely with planning teams and partner agencies

Leading best:in:class digital approaches and innovation for clients, including the coordination and collaboration of client dedicated digital specialist teams such as Programmatic, Search and Social, Ad Operations, Buy Engagement, Analytics teams to deliver on overall client digital needs

Oversight of digital infrastructure needs, including standardization of processes, reporting, optimization, and project efficiency tracking

Responsibility in ensuring client digital deal points and savings negotiation requirements are met, including buying terms and conditions, viewability, ad fraud, brand safety, cost savings, etc.

Manages key strategic partnerships with leading digital publishers

Own the day:to:day client relationships on digital work streams across all client brands and divisions while attaining the personal/professional respect of assigned clients

Responsible for collaborating with the Planning Directors in managing an integrated, 360 digital planning and buying approach

Resolve escalated digital issues from client or Account Planning teams

Ensure digital staff is properly trained and aware of the ever:changing dynamics of the digital marketplace, investment trends, organizational processes, digital buying technologies and solutions, research and measurement services, and best practices

Support digital investment agency partnerships and participate in knowledge sharing sessions

Write digital POVs and provide industry thought leadership across client brands

Clearly represent MediaComs scope of work/role and responsibilities in cross:agency discussions and platforms

YOUR PEOPLE SKILLS

Inspire while leading by example in developing, motivating, mentoring, and coaching their team

Mentor junior digital staff as well as develop senior digital leadership network across GroupM

Responsible for managing, monitoring and evaluating digital team direct reports and oversee employee career pathing, growth and retention

Target top talent, help to recruit and select senior and mid:level staff ensuring all direct reports master the skills and organizational savvy required for advancement

Limit the amount of staff turnover and ensure that annual performance appraisals (MY360) and corresponding development plans are completed on a timely basis

YOUR KNOWLEDGE and ABILITIES

Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status and competition

Complete knowledge of all aspects of Digital Media, Programmatic, Search, SEO, Social, Mobile, Ad Operations, Analytics, Data:Driven Marketing, Ad Technologies, etc.

Solid understanding of interactive research tools such as ComScore, Nielsen, and etc.

Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative, and budget requirements

Fluent in mathematical concepts with an ability to translate data into well:articulated ideas

Able to understand media data sources in terms of what is measured, the method, and information reported

Proven successful record of managing full service accounts and large CPG clients preferred

Must possess strong written, presentation, analytical, quantitative, and verbal skills

Superior organizational, interpersonal, and managerial skills

YOUR QUALIFICATIONS

Bachelors Degree preferred

10+ years relevant experience preferred

ABOUT MEDIACOM

Welcome innovato


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