Director, Content Marketing

Director, Content Marketing
Company:

(Confidential)


Place:

Texas


Director, Content Marketing

Details of the offer

Vision: Building World Class Technologist Mission: Optimize Workforce Readiness and Personalize Training Using AI To Meet Business Goals and Objectives

In The News:

Moneta Ventures and Sattar ventures to invest 2M into QuickStart

Ed Sattar nominated as the Top CEO by Austin Business Journal

launched Bootcamps in partnership with Texas A and M

Introduced Cognitive Learning and Its relationship with Online Education

Ed Sattar, recognized as the 32nd CEO by USA today

At QuickStart, we are committed to upholding the following core values:

P*assion Respect
Accountability
Innovation
Speed
Execution (
PRAISE* )

Overview: QuickStart is an IT workforce readiness platform using AI and adaptive learning to personalize the learning experience to meet business and career goals and objectives. QuickStart is MS Gold Partner and provides IT training to fortune 5000 customers in the areas of App Dev, Dev Ops, Information Security, Cloud Computing and Data Science. If you are interested in becoming a part of a team that is going to change the game and disrupt the market in the way training is delivered, retained and implemented, we want to hear from you.

QuickStart is seeking an experienced professional in its marketing team to own and drive traffic to customer success journey touch point strategy and execution. You will have to analyze and validate the B2B persona analysis in each subject area: Information security, Cloud and Data science.

Responsibilities, includes following strategies and execution plans:

Review the existing B2C and B2B personas and validate or update the personas in conjunction with the product management and product marketing team

Develop traffic to buyers journey (customer persona to customer success)

Create nurture plan:based on persona, product type and pricing

Evaluate and modify data segmentation

Create a content strategy that is aligned with the buyer's journey data acquisition and list building strategy

Assess conversion based on buyers journey and create a conversion optimization strategy based on intent and CTA

Put together data hygiene strategy

Develop a reputation management strategy.

Continue with the company cadence of database marketing monthly business reviews that goes over roadmaps, metrics, goals vs actuals and overall performance

Update and maintain data base marketing play book

Requirements
Competency identifiers

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:Strong analytical background

:Critical thinker and ability to convert a large problem into small prioritized executable initiatives

:Command and control around marketing automation tools and systems

:Ability to create traffic to persona bases customer success journey message map

:Good writing skills and ability to manage a group of contract writers

Metrics Responsible For:

Revenue

Pipeline

Data List Size

Roadmap Execution


Source: Tiptopjob_Xml


Area:

Requirements

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