Director/Chapter Member, Segment Marketing

Director/Chapter Member, Segment Marketing
Company:

(Confidential)


Director/Chapter Member, Segment Marketing

Details of the offer

BS/BA required. MBA preferred 10+ years of work experience in:
Product, Segment, or Brand management
Strategy or marketing consulting
Marketing focused experience within the financial services industry a plus
Experience within an Agile environment is also a plus
Experience with Artificial Intelligence (AI) is also a plus
The Purpose ofYour Role
As SegmentMarketing Director, you play a vital role working in a cross:functional teamwithin Fidelity. You will be supported by the Segment Marketing Team and reportto a Segment Marketing Vice President while being aligned with a product area(Tribe). You will play a marketing leadership role within the marketing team todrive marketing strategy and execution that is informed by data:driven consumerinsights and analysis : all with a business impact/results orientation. Youwill also play a leadership role in the Tribe to represent marketing, applyyour expertise, and have accountability for segment stories/deliverables.
The Skills YouBring
You are able to facilitate candid debate to influence decision:making through the use of written and verbal communications grounded in data and insights
You enjoy and have expertise in marketing strategic planning and execution, and are ready to roll up your sleeves to get work done
You can share your experience with different digital channels to help the team develop the right channel strategy
You are comfortable digging into campaign data to identify optimization opportunities
You are committed to cross:functional collaboration to achieve the best experience for our customers and results for Fidelity
You are intellectually curious and appreciate learning new skills and capabilities, eg agile principles
You bring a data:driven approach to decision making, both in day:to:day management and in making strategic trade:offs
You are results:oriented and take steps to ensure programs are rooted in business impact versus activities
You have an experiment:mindset and recognize the value of, and have experience with disciplined continuous learning
You are not afraid to fail; You learn from your efforts to then demonstrate next best action and path forward
The Value YouDeliver
Monitoring and analyzing the client base and activity trends to develop hypothesis, strategies and opportunities to drive client and business results
Clearly articulate client needs and insights by actively interacting with internal and external clients to understand their needs and determine experience, content, and marketing communications initiatives
Review, understand, and integrate data and information on the business, market, competitors, and clients to assess opportunities for growth
Create marketing strategies that align with consumer needs and business KPIs
Partner with chapter members, squads, and marketing functions to develop marketing communications campaigns and programs, to drive client awareness and engagement, client satisfaction and growth of the business. Programs include strategy articulation, opportunity sizing, budgets and ROI, etc.
Optimize marketing performance to inform new data:driven hypothesis in a test and learn environment


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