Digital Media Specialist

Digital Media Specialist






Digital Media Specialist

Details of the offer

Company Description Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency\'s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.
Job Description
The Media Specialist focuses on media planning, activation and optimization, focused primarily in Display supporting onsite (.com) and offsite (via Demand Side Platform) buying. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media planning and buying for retailers. In this role, you will work directly as part of the New Stream Media team at Merkle to support a retailer who is establishing a new revenue channel by enabling the client through our solution that enables retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers.
Key Responsibilities
Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the Display and Paid social campaigns of one of our clients across multiple platforms (ex: Google DV360, Google Ad Manager, Facebook, etc.)
Daily budget monitoring, optimization and management of campaigns within multiple platforms
You will maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques through partnership with internal and external teams
Building Trafficking sheets to share with the ad ops/trafficking team to generate tags through 3rd party ad server tools such as Campaign Manager and implementing ad tags and creative in the media buying platform(s)
Pixel and tag generation, implementation and quality assurance
Budget management including assistance in allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client?s billing and financial reconciliation on a monthly and quarterly basis and resolution of media invoice and ad service fee discrepancies
Analyzing campaign performance and providing optimization recommendations
Bachelor?s degree from an accredited college or university with high grades both in the major and overall
0-1 year of experience working in DSPs and Social Platforms (Google DV360/GAM & Facebook/Instagram preferred).
Must be passionate about media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
MUST love and be curious about data analytics and how that affects the bottom line
Experience with digital ads trafficking is a plus (Campaign Manager, Atlas, Sizmek)
Well versed in the Microsoft Office suite, especially Excel and PowerPoint
Professional client communication, both written and verbal
Ability to handle multiple projects and prioritize responsibilities
Ability to work efficiently in a fast-pace environment
High level of accuracy and attention to detail
Self-motivated, but also can work well in a team
Ability to proactively organize daily tasks and make your own to do list
Keen problem-solving and troubleshooting abilities
Enthusiasm for the future of brand advertising on the web and building that future with us
Willingness to travel 5%Additional Information
All your information will be kept confidential according to EEO guidelines.
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

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