B2B Marketing Director

B2B Marketing Director
Company:

Taprecruit


Place:

New York


Area:

Advertising

B2B Marketing Director

Details of the offer

Company Description We know that what you say (and how you say it) matters, which is why we\'ve built the most advanced online editor for job descriptions there is. Our customers (hiring teams at BuzzFeed, Oscar Health, Levi\'s, and many more) use our editor to write job descriptions that are welcoming to all qualified candidates. The result is a more fair and representative hiring process for candidates across the globe. Check it out: TapRecruit.co/smart-editor
Job Description
We are looking for a Director of Marketing to help us scale and perfect our B2B inbound lead generation strategy. You will report directly to our founders.
Responsibilities:
Build a 12- and 24-month strategic plan to meet our inbound demo and signup goals
Develop reporting dashboard to track process and conversions
Manage online advertising (Google Ads) strategy and spend
Work with our design and front-end engineering teams to develop targeted consumer-facing landing pages
Work with our marketing content writers to develop keyword clusters and content strategy
Manage the direction and expansion of our marketing website, taprecruit.co
Oversee all consumer-facing content and emails launches (Ideation, writing, design, build and QA))
Develop nurture and conversion campaigns
Oversee our yearly marketing budget and report monthly on costs and metrics
Plan team growth and hire new marketing team members when needed
Write brand content for landing pages and smaller marketing projects when needed
Qualifications
Requirements:
6+ years developing an inbound marketing strategy for Mid-market or enterprise B2B SaaS business
Located in NYC
Previous leadership and team-building experience with about 5 direct reports
Experience with email automation tools, WordPress and AdTech platforms
Previous experience in the recruiting/HR Tech industry not necessaryAdditional Information
About TapRecruit
TapRecruit is a small but mighty team with a big mission of democratizing opportunity for all qualified candidates. Our founders are located in New York but we\'re building a team of experienced engineers, linguists, and scientists from across the USA.We care deeply about fairness (it\'s our mission) so you can be ensured that your application will never be judged based on your religious belief, age, color, race, creed, marital status, gender, sexual orientation, political affiliation, ethnic origin, family status or disability.


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