Associate Vice President, Marketing

Associate Vice President, Marketing
Company:

(Confidential)


Associate Vice President, Marketing

Details of the offer

An Innovative Leader. You will lead marketing for Allergans skincare business, SkinMedica, DiamondGlow and Latisse including P and L ownership and close partnership with the head of sales, R and D, manufacturing and operations to drive growth. The main channel is the HCP dispensed channel, but also a focus on Ecommerce and retail.
A Cross:Functional Collaborator. You will lead key marketing strategy and execution including branding, positioning, pricing, packaging, social media and forecasting. The SkinMedica business is poised to have multiple product launches in the near term, so launch experience and project management is important.

YOU WILL:
Promote and develop brand awareness. You are responsible for the development and execution of the professional, consumer, eCommerce and digital brand marketing strategies to promote SkinMedica awareness to all audiences. Develop and articulate a clear brand voice and ensure it is integrated throughout all internal and external communications. Create comprehensive marketing communications strategy for all target segments and audiences.
Create innovative marketing strategies. Create, implement and analyze marketing strategies including content, advertising (digital and traditional media), public relations and promotions that drive eCommerce strategy.
Be a reliable leader. Lead interface to coordinate execution across Sales, Operations, Manufacturing, R and D team and key opinion leaders. Leads SKNM projects, timely market execution, as well as being the lead on other critical issues that affect goal achievement. Lead internal and external communication strategies and tactical execution. Develop targeted market demographics and analytics for consumer:related awareness in support of agreed upon strategies.

YOU BRING:
Bachelors degree in business or related field; MBA desired.
At least 10 years of progressively responsible marketing experience with a significant portion in brand management for a market:driven organization. Experience with lifestyle products or multi:channel consumer packaged goods is a plus.
Proven track record of creating brands with outstanding awareness is required.
Must be adept with digital marketing and eCommerce strategies.
Experience with brand testing to ensure relevance and strength with key customer segments to ensure desired outcomes
Experience in leading the strategic and tactical planning function in a team environment, including strategy formulation, competitive and customer analysis, tactical program development, budget formulation and management, and proven plan execution skills.
Excellent analytical skills (eg, market and competitive dynamics and business performance)
Comfort in a rapidly changing environment with competing and shifting priorities
Existing (or ability to develop quickly) connections to the industry to ensure positioning on the forefront of key trends in all or most of the key areas of digital media, including but not limited to: digital brand strategy, ecommerce, search, online advertising, mobile and social.
Superb communication skills required to gain internal support for strategic and tactical initiatives, and the ability to gain group consensus in a team environment that values industry knowledge, analytics and data:based decisions.
Ability to travel up to 40


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