Associate Media Director

Associate Media Director
Company:

(Confidential)


Associate Media Director

Details of the offer

22squared is seeking a creative, innovative and experienced media leader who can help them live their vision and philosophy of creating brand advocacy and igniting conversation for brands. We view media as the greatest creative space and are looking for a leader who can instill that philosophy and practice in our Atlanta media team. We have a highly collaborative environment, strong integration with creative, and use a healthy balance of paid, owned and earned media to engage consumers to increase brand advocacy.
The Associate Media Director will be a senior leader in the Atlanta media team and will lead a team of professionals in the conception and delivery of innovative, well:targeted, business:building marketing solutions across a variety of media to meet or, ideally, exceed client objectives. This will involve the creation and execution of media plans, unearthing insights to inform the development of the media plan, and flawless execution across all fronts.
RESPONSIBILITIES
Creates a positive working environment and fosters an overall team approach
Maintain an in:depth knowledge of client business, from both current and historical perspectives
Works collaboratively across departments (brand planning, social media, creative, client leadership etc.) to develop the strategic design for innovative media plans
Fosters strong agency:vendor relations to develop comprehensive media plans that successfully accomplish client goals
Consistently bring new media and technology ideas to the team for application and brainstorming while also helping ensure that the Atlanta office continues to feel connected to the larger media community
Maintains overall control of work:flow and assigned team responsibilities within the group : oversees the progress of all projects
Provides strategic analysis of plans to determine impact and overall outcome on all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.
Stimulates team productivity and growth by allocation of assignments which combine to make productive and effective use of each persons skills, as well as motivating their interests and challenging their minds
QUALIFICATIONS
8+ years experience in a media planning capacity
Experience with multiple forms of media including but not limited to: broadcast, print, digital, mobile, SEM, and paid social
High level of energy and enthusiasm to learn and grow
High level of comfort presenting to senior clients and senior internal team members
Exposure and usage of research and measurement tools


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