Associate Director : Strategy And Analytics

Associate Director : Strategy And Analytics


Associate Director : Strategy And Analytics

Details of the offer

OVERVIEW The Associate Director, Strategy and Analytics partners closely with the client as well as internal Planning and Investment teams to develop cross:media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal Organizationeling and technology offerings to recognize project opportunities and help interpret results.

The Associate Director leads a mid:to:large size team. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. Project management and organizational skills are a priority.


Primary responsibilities revolve around providing thought leadership with regards to clients measurement strategies as well as managing 3:4 direct reports and ensuring deliverables are met

With support from the Director, manage the approach to data and measurement strategy for given clients, inclusive of construction and maintenance of measurement frameworks, learning agendas, audience:first roadmap, etc.

Support the design, management, and application of third:party research and measurement solutions (ie ad effectiveness, sales and fooOrganizationll lift measurement, ad verification, etc.)

Lead mid:senior level client relationships, inclusive of support on strategy, presentation and contextualization of results, etc.

Proficient in most of the below systems and tools but with a focus on data visualization tools (eg Tableau), ad:servers and buying platforms (eg Sizmek, Prisma), ad effectiveness (eg Survata, KMB, Nielsen), R/F measurement (Nielsen DARTAR)

Working and/or proficient knowledge of data governance practices including data QA, general media naming taxonomy, data and platform integration, etc.

Provide mid:size team and direct reports with all the necessary tools and training to improve upon existing expertise

Support POV development on industry topics and provide thought leadership on data privacy laws, third:party measurement tools and space, consumer marketplace, vertical expertise etc.

Working knowledge of balance between brand and demand channel media; eCommerce experience a plus but not required

Expert project management, multi:tasking, organizational, and process:oriented skills a must


Experience with most of the following tools required

Data Visualization Datorama, Tableau, PowerBI

Web Analytics Adobe Analytics, Company Analytics

Ad Servers Sizmek, DoubleClick, Flashtalking

Data Management Platform Adobe Audience Manager, Krux

Ad Effectiveness Research Survata, Lucid, Kantar Millward Brown, Nielsen, comScore

Additional Third:Party Measurement Solutions Location measurement partners (ie FourSquare, PlaceIQ, Cuebiq), Sales (Visa/Mastercard, Oracle, IRI, NCS)

Microsoft Office Excel, Word, PowerPoint

Familiarity with SQL, SPSS, R, Python a plus


Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred

Minimum of four to five years experience preferred

Experience managing a team

Strong analytic and problem:solving skills

Excellent written, oral, and presentation communication abilities

Ability to foster collaborative relationships with other cross:functional teams

Ability to manage and prioritize competing projects and deliverables

Source: Tiptopjob_Xml




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