Associate Director, Retargeting/Remarketing

Associate Director, Retargeting/Remarketing
Company:

(Confidential)


Place:

Massachusetts


Area:

Advertising

Associate Director, Retargeting/Remarketing

Details of the offer

Lead a team of 10+ reports to manage the Remarketing and Retargeting channels across Wayfair
Manage and optimize multi:million dollar budgets to meet ROI goals and grow the business
Spearhead the formulation and implementation of our personalized marketing strategy
Drive post:ad on:site experience across all brands, partnering closely with our Storefront team
Identify future expansion opportunities and help set the vision and strategy for Remarketing and Retargeting and for Digital advertising more broadly
Partner closely with external vendors, including Google and Facebook, to test new growth products and advertising tools, and influence their strategic roadmaps
What Youll Need
10+ years of experience in ad technology, data science, management consulting, finance, and/or corporate strategy with a heavy analytical emphasis; 4+ years post:MBA experience preferred
3+ years of leadership experience including experience building and overseeing cross:functional teams to implement large scale initiatives
Proven record of high performance/achievement and driving impact; able to pivot quickly and deliver against daring targets and goals in a fast and rapidly evolving environment
Strategic thinker with a customer:first mindset; a desire for creative problem solving
Senior presence; ability to work effectively with people at all levels in an organization
Persuasive and articulate with excellent negotiations and relationship:building skills; able to communicate complex ideas effectively
Intermediate to advanced proficiency with analytical tools such as SQL, R, and Python is a plus


Source: Tiptopjob_Xml


Area:

Requirements


Knowledges:

  • Python

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