Associate Director Paid Media

Associate Director Paid Media


Associate Director Paid Media

Details of the offer

Overview Are you a strategic and enthusiastic solution:driver who puts clients at the core of everything you do? Do you have a substantial career in paid media planning and campaign management? Are you both a creative and quantitative thinker? As an Associate Director, Paid Media, youll lead media planning and measurement for top tier brands. This role presents an outstanding opportunity to build and manage critical relationships, be a platform and product expert, serve as a trusted adviser in digital marketing and advertising. Youll work directly and autonomously with account management and clients to provide the strategic direction of client media campaigns. This role will be responsible for leading a team of digital analysts (including ROI metrics and SEM) and media planners toward the development of strategic recommendations. The ideal candidate will be able to present to account teams and clients, analyze and simplify complex data for insights, contribute to the career growth of junior team members, and identify and negotiate with media vendors. Additionally, there needs to be a constant curiosity to stay ahead of a changing and complex marketplace, and an understanding of how these changes will impact client objectives.
What does a great Associate Director, Paid Media do?
In partnership with account services, analyze client situations and devise integrated marketing and advertising strategies optimally incorporating TMPs solutions to maximize client value
Use data, insights and market intelligence to identify opportunities and guide strategy and implementation of TMP solutions
Serve as external product consultant educating clients on product solutions and driving product adoption
Plan media and creative structure and oversee the implementation of campaigns to deliver against client recruitment objectives
Outline and oversee measurement scheme, tracking, and results to study the effectiveness of TMP solutions and programmatic media
Oversee budget spend, manage analytics and dashboards, and provide optimization and product and media recommendations
Guide media and creative strategy, planning, and implementation of campaigns to deliver against KPIs
Collaborate with account service teams to exceed sales and yield goals for your assigned book of business
Manage complex external and internal workstreams, and optimize clients software and advertising operation mode to meet business objectives
Oversee internal account operations (eg, troubleshooting and fixing issues, monitoring and setting up account and financial details, etc.)
Collaborate very closely with a diverse group of internal cross:functional teams and cross:region counterparts
Manage a team consisting of Media Planners and Analysts to support clients media/web/social/mobile objectives
Requirements for Consideration
Approximately 3:5 years of experience with online media planning and web/media analytics and reporting
Experience using comScore or similar research tools and 3rd party ad serving technology (ie, DoubleClick)
Google Analytics certification or equivalent experience
Knowledge of social metrics (ie, Facebook and YouTube insights)
Critical thinker who can present complex concepts, media recommendations and data results in a clear and compelling manner
Practical and creative problem solving and decision:making skills
Ability to manage multiple projects while maintaining strict attention to details
Ability to communicate, collaborate and work effectively on a team
Ability to confidently present to build ongoing relationships with external clients
Advanced Excel skills and experience with data analysis
High intellectual curiosity and hunger to learn in an ambiguous environment
Aptitude to gain new and complex systems quickly

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