Associate Director, Influencer Marketing

Associate Director, Influencer Marketing
Company:

(Confidential)


Associate Director, Influencer Marketing

Details of the offer

22squared is seeking an Associate Director who is passionate about using Influencer Marketing to solve clients businesses challenges. The Associate Director is ultimately responsible for fostering trusted relationships with the clients, setting the course for the business, motivating and growing internal resources and strategically elevating the work to meet client and agency goals.
RESPONSIBILITIES
Influencer Program Strategy and Management:
? Possess deep understanding of clients business goals related to Influencer Marketing, including overall strategy and measurements of success
? Strategically lead all IM programs on assigned account, connecting dots with other internal teams to ensure alignment
? Strategically assess new assignments, review and refine work, and develop/grow the client relationship.
? Craft a vision and growth strategy for IM within the business, providing regular updates to Director of Influencer Marketing
? Contribute to overall team effectiveness by collaborating and supporting as needed on tactical program needs
? Champion the IM teams work and collaborate with team on program recommendations
? Navigate contractual concerns with client and 22squared legal teams, seeking input from and managing up to Director of Influencer Marketing
? Provide strategic insight related to broader business objectives in all program recommendations
? Contribute IM team hours estimates to Out of Scope Job trackers, and communicating regular updates to Director of Influencer Marketing
? Track and maintain budget and staffing implications of overall IM business on the account, including requesting creation of job codes as new projects are awarded and flagging both Director of Influencer Marketing and Account Management team when increased staff is required
? Write POVs/strategies/recommendations etc., working with the team and clients to refine/evolve and grow strategy for influencer partnerships overall.
Relationship Management:
? Leverage trusted partnership with clients through intimate knowledge of their business and consistent execution of their marketing plans to influence ongoing vision and objectives of influencer marketing efforts, grow business and improve efficiency
? Lead relationship mapping for the influencer marketing team to ensure relationships are strong at all levels, actively addressing potential friction
? Manage client expectations to limit surprises and strengthen trust
? Lead the growth and development of all direct reports
? Forge strong relationships with agency leadership across departments and influence change and betterment of the work
? Navigate how to get internal advocates around new influencer ideas and initiatives
Financial Management:
? Track overall profitability and financial health of the influencer marketing portion of the business for assigned account
? Partner with Director of Influencer Marketing and Account Management lead to development annual SOW for influencer marketing, and manage ongoing execution ensuring efficiency and adaptability as client needs evolve
? Responsible for managing the IM team staffing plan for the business and partnering with Director of Influencer Marketing to secure resourcing and manage hours allocation
? Accountable for all billable and non:billable expenses associated with the influencer marketing portion of the clients business, and partnering with Account Management to flag any concerns
? Identify opportunities for incremental projects and assignments with the agencys goals in mind
Qualifications:
? Education: Bachelors degree from an accredited four:year university or college
? Work Experience:
5+ years of experience in account leadership with a clear trajectory from entry to senior:level in an agency setting
3+ years of experience in Influencer Marketing with a clear passion for and dedication to the evolution of the influencer landscape
Proven track record of success in previous roles
? Technical Skills:


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