Associate Director, Digital Marketing, Channel And Engagement Analytics

Associate Director, Digital Marketing, Channel And Engagement Analytics
Company:

(Confidential)


Associate Director, Digital Marketing, Channel And Engagement Analytics

Details of the offer

Job Description A key member of the Digital Engagement Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand (will train on AGILE).

Works closely with internal and external stakeholders (3rd party channel vendors) and media partners to communicate the strategy and ensure proper implementation
Creates the engagement analytics measurement strategy and plan
Depending on the analytics necessary to deliver on the plan, this person is responsible to either work directly within systems/tools to pull or investigate the data, run reports or work with support groups to have those reports provided
Performs in:depth analyses of customer level engagement and other data sets across several channels to discover insights and make recommendations and decisions about engagement and channel choices
Works with internal stakeholder groups (digital publishing, IT, internal centers of excellence) to communicate the engagement analytics and measurement plan to ensure assets are tagged properly to deliver the necessary data
Other responsibilities:

Collaborate with members on other digital engagement teams to share learnings and best practices
Identify opportunities to improve processes and tools and advocate the change to help the organization continue to evolve and transform
Education Minimum Requirement:

Required: BA/BS
Desired: MBA/MS
Required Experience and Skills:

Minimum of (5) years multi:channel marketing and campaign design experience with an emphasis on digital engagement strategy that optimizes overall customer experience to drive business results
Passion for data and analytics with ability to socialize key insights through persuasive story:telling that brings meaningful and actionable context to drive more data:informed decision making
Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence)
Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels
Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences
Innovative mindset with affinity toward experimentation and appropriate risk taking
Demonstrated ability to lead complex projects/solutions with hands:on, detail:oriented approach
Preferred Experience and Skills:

Minimum of (5) years within Pharmaceutical or other regulated industry
Experience with advanced marketing capabilities (ie marketing automation, campaign management, analytics platforms, sales force tools, call center capabilities, recommendation engines, etc.)
Experience with Agile Team methodology
Understanding of compliance:related concepts that govern pharmaceutical marketing and sales activities


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