Associate Director, Analytics

Associate Director, Analytics
Company:

(Confidential)


Place:

New York


Area:

Advertising

Associate Director, Analytics

Details of the offer

ABOUT THE TEAM Business Science, which encompasses Digital Analytics, is one of the fastest growing fields within MediaCom and focuses on (1) providing data and analytics services to our clients, (2) developing optimal processes for managing data and performing analytics and (3) innovating in methods and algorithms used for data and analytics. MediaCom Business Science gives clients the power and confidence to make smarter investment decisions. The Business Science team supplies a wide range of advanced measurement options to drive business, channel and campaign planning as well as support our teams in developing optimization for clients, helping to set clear action plans for improvement.

Business Science is staffed with a team of professionals trained and dedicated to three specific areas Cross Channel Measurement, Digital Analytics and Business Consultation. We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.

We are problem solvers at heart and apply data creatively working seamlessly with Planning and specialty functions. We like to share as well as teach and believe in data led decision making. We are passionate and enjoy the energy, variety and fast:paced environment a media agency has to offer.

ABOUT THE ROLE

The Associate Director is responsible for Digital/Direct research, analysis, and insight generation for cross:industry client groups.? This position advances the understanding of online and direct marketing dynamics through developing critical business insights across our clients to increase their ROI on media investments. You will report to the Director of Analytics.

YOUR IMPACT

Provide on:going analytical support utilizing marketing mix Organizationeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products

Present to clients and prospective clients on results of current projects as well as new business opportunities

Work on:site with the client, when appropriate

Ensure a high level of client satisfaction

Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies)

Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience

Develop, train and groom team including Analysts, Sr. Analysts, Managers

Competitive drive

Able to inspire others

Able to grow the business and develop managers, senior and junior analysts

YOUR KNOWLEDGE and ABILITIES

Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive Organizationeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement

Knowledge of a variety of analytic tools

Fluency in SAS, SPSS, R or any other advanced analytics software package

Comprehensive understanding of metrics Media (eg impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t:value VIF etc.)

Experience in Media ROI Optimization Consulting required

Proven track record of dealing directly with clients is required

Able to work in a team environment

Excellent communications skills when addressing both research and non:research audiences

YOUR QUALIFICATIONS

5+ years experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Analysis

Bachelors degree in Economics, Statistics or related discipline

Graduate degree is preferred


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