Analyst Analytics

Analyst Analytics

Publicis Groupe Italia

Analyst Analytics

Details of the offer

Company Description
Who is Zenith Analytics?
At Zenith, we’re changing the way some of the biggest brands in the country – including Verizon, Chase, Kohl’s, American Cancer Society, and more – talk to consumers. We put data-driven understanding of our clients’ customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That’s at the heart of Live ROI, and it all starts with Analytics.
What does Zenith Analytics do?
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

Job Description
What does a successful Analyst look like?
We don’t all look the same, and we don’t expect you to, either. But a successful Analyst should share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve. Familiarity with media analytics helps, especially digital media, but isn’t necessarily a requirement. Prior professional experience is highly preferred.
What does an Analyst do day-to-day?
Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with a Senior Analyst and/or Manager to learn the most efficient and effective ways of wrangling with data as they learn to become full-fledged story tellers.

Bachelor’s degree from 4-year accredited university.
Degree in Mathematics, Economics, Marketing is highly preferred.
Agency experience highly preferred.
Professional or academic experience working with large data sets or conducting quantitative analysis.
Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
Proficiency in Microsoft Office software such as Word, Excel and PowerPoint.
World-class customer service skills. Ability to service clients, partners and internal stakeholders by understand their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

Preferred Experience:
Knowledge of digital marketing and advertising landscape and concepts.
Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access, Tableau)
Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables).

Additional Information
About Zenith:
At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.
Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.
All your information will be kept confidential according to EEO guidelines.

Source: Jooble_Org


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